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Campaign in the Chinese market, overseas high-end furniture to increase communication and marketing efforts in China

Campaign in the Chinese market, overseas high-end furniture to increase communication and marketing efforts in China

* : * : admin * : 2017-11-17 * : 0
After the reform and opening up, China's economic performance is very eye-catching. The number of Chinese consumers with strong consumer power has been on the rise. Large-scale countries such as G20, the Belt and Road Initiative
The holding of international events has given China an increasing voice in the international arena. In contrast, the political and economic instability in foreign countries increased from 200
In the subprime crisis of 8 years, to the vigorous "Brexit" incident in the EU, the Black Swan is frequent and the risks are intertwined.
       Overseas furniture continue to intensify the campaign China this extremely dynamic market. In addition to the Swedish furniture giant IKEA as the representative of the Nordic furniture, swept
China's pursuit of fashionable young consumer groups, over the years, even some high-cold luxury furniture, such as Italian furniture also take the initiative to embrace China's high-end consumer
The potential consumer groups that they fancy are generally those who have lived or studied abroad, advocating exquisite, low-key, especially "hand-made" products
Product In order to enjoy the Italian furniture, these people even spared no expense to make overseas purchases.
       As we all know, Italian furniture occupies a pivotal position in the world furniture industry, its design ability is world famous. She has been a luxury high-end home
A synonym for not only because of its authentic European classical style, but also because of each piece of furniture as a piece of art that serious and romantic. From Lo
Horse to China, the Italian furniture and China's distance more and more "near."
       From the ease of buying Italian furniture consumers can have a glimpse into the changes in the intensity of foreign brands Fangdian: the beginning they are basically not to
Chinese market communication, only a small number of people through the means of Amoy sea can buy; in recent years, from raw materials to finished products related agencies, associations, and even
The embassies in the country of origin embassies, and other resources on the whole industry chain began to docking China platform for the initiative to promote and disseminate, such as participating in the well-known domestic three major Furniture Fair
. In 2017, the Italian Region Government organized more than 20 Italian furniture brands to come to Shanghai International Furniture Fair in Pudong. In addition to the overall home, as well
Decorations and lighting brands, luxurious classic or modern minimalist, the audience fully demonstrated the top Italian made. During the exhibition also held design docking forum
, Full depth of the whole industry chain integration with the Chinese market.
       Recently in Shunde Lecong new conference, in addition to product display, but also to the famous Italian designer Carlo Colombo and domestic construction, indoor
Design master come out doing "21 g soul to share", can be described from the product to the concept, to art, aesthetics to create a comprehensive "Italian life taste" influence
, Cultivate Chinese consumers high-end consumer awareness.